The BLU G72 Max smartphone has been announced as an upcoming mobile device engineered with performance and accessibility in mind. The smartphone puts a 6.8-inch IPS LCD screen in the spotlight with a 90Hz refresh and is powered by a MediaTek Helix G37 processor with 4GB of RAM and 128GB of internal storage. Users can upgrade the storage with microSD card, while the exterior of the smartphone has a dual-camera setup with a 13MP main camera and an 8MP selfie camera on the front.
The BLU G72 Max smartphone will run Android 12 and boasts a 5,000mAh battery to deliver solid usage times, depending on the conditions. The device will come in three color options to choose from including Black, Green and Orange.
What's Driving This Trend
- Affordable Large-screen Smartphones
- Disruptive innovation opportunity: Develop large-screen smartphones with decent processors and good cameras at affordable prices.
- High-refresh-rate Displays
- Disruptive innovation opportunity: Create mobile devices with displays that offer high-refresh rates to cater to the demand of gamers and people who crave smoother mobile user experiences.
- Ample Storage Capacities
- Disruptive innovation opportunity: Design smartphones with ample storage capacities at affordable prices to cater to the growing demand for multimedia content.
Who This Affects Most
- Smartphone Manufacturing
- Disruptive innovation opportunity: Focus on the production of affordable hardware components for smartphones to consistently improve the performance of cost-conscious devices.
- Mobile Gaming
- Disruptive innovation opportunity: Develop and market games that are specifically designed to use the high-refresh rate displays of mobile devices in order to cater to passionate mobile gamers.
- Mobile Storage Solutions
- Disruptive innovation opportunity: Develop affordable, high-capacity mobile storage solutions that are compatible with a wide range of mobile devices, especially cost-conscious smartphones that offer limited internal storage.
