Sun-Ray Skirts

Yohji Yamamoto Goes Poolside for Spring/Summer 2011

Making a stand for blow-up couture, and taking fashionable upcycling to the next level, Yohji Yamaoto channels a sink or swim mentality. For its 2011 Spring/Summer show, a yellow lilo skirt was paired with a statement slogan t-shirt that emphasizes individuality, an effective anti-fashion statement.

Recalling the childlike appeal of the lilo, Yamamoto's skirt flared out from the hip in sun-ray pleats. The prim, to-the-knee length recalls Louis Vuitton's Fall/Winter full skirts, yet Yamamoto's blow-up couture takes ladylike dressing to a completely new level.

Blow-up Couture
Opportunity for designers to explore inflatable and voluminous garments that push the boundaries of traditional fashion.
Upcycling Fashion
Potential for fashion brands to repurpose and transform everyday materials into unique and eco-friendly designs.
Anti-fashion Statements
New avenues for expressing individuality and rebellion through bold slogan t-shirts and unconventional pairings.

Where This Applies

Fashion Design
The fashion industry can embrace the concept of blow-up couture and create innovative and attention-grabbing designs.
Sustainable Fashion
Opportunity for eco-conscious brands to incorporate upcycling into their production processes and create environmentally friendly fashion lines.
Streetwear
The anti-fashion trend opens up possibilities for streetwear brands to create statement pieces and collaborate with designers for unconventional collections.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 42%
Freshness 8%