Blow Dough offers a new experience when it comes to eating this type of food. Erez Komorovsky collaborated with Michal Evyatar and Omer Polak to conjure this new way of baking and eating dough, which turned into a full-scale event.
A specific industrial blower is used to inflate and bake the bread at the same time, so that "as hungry customers grab the light and airy pastries with their fingertips, they take warm bites that open up the interior so odors can float into the atmosphere around them, filling their nostrils with hints of the flavor profiles," according to DesignBoom. This method is unlike anything seen from baking companies before, and one that gives people the full sensory experience when it comes to eating food.
Photo Credits: designboom, omerpolak