Squidlike Scent Dispensers

The Bloom Air Medic is an Air Purifier with an Organic Appeal

Most air purifiers take the appearance of unsightly appliances, but the Bloom Air Medic is a useful apparatus that happens to be a pleasure to look at.

Designer Luke Riggall wished to conceive a contraption that could clean the air, infuse the room with a sweet scent and appeal to the sense of sight. His creative process led him to a form inspired by the soft and serene quality of the jellyfish.

Not entirely satisfied with shape alone, Riggal asserts that this object will float about the room just as a squid does in the sea. Carried by a pocket of replenishing hot air below its body, the Bloom Air Medic goes as far as to become a focal point, emitting a pleasant glow and a heavenly aroma.

Organic Air Purifiers
Opportunity for companies to create air purifiers with a visually appealing organic design and sweet scent.
Multi-functional Appliances
Creating appliances with multiple functions, such as air purification and aroma diffusion, can appeal to consumers.
Nature-inspired Designs
Designing products inspired by nature, such as the Bloom Air Medic's soft and serene jellyfish-inspired design, can garner attention.

Who This Affects Most

Home Appliances
Opportunity for home appliance companies to expand their product lines with multi-functional, visually appealing air purifiers.
Interior Design
Organic air purifiers like the Bloom Air Medic can be used in interior design to add visual appeal while also purifying the air.
Wellness
Marketing air purifiers with sweet scents and organic designs to wellness enthusiasts and those who prioritize self-care and a healthy environment.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 64%
Freshness 8%

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