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Seasonal Margarita Recipes

This Colorful Strawberry and Blood Orange Margarita is Very Vibrant

— March 26, 2015 — Lifestyle
This strawberry and blood orange margarita is the perfect seasonal cocktail to welcome spring. From food blogger Beth of Tasty Yummies, the bright and vibrant alcoholic beverage will instantly take you to a tropical destination.

While both these fruits are currently in season in Southern California, you can make your own substitutions, such as regular oranges or frozen strawberries. The blood orange margarita calls for other ingredients including fresh lime juice, tequila, Cointreau, Triple Sec or another orange liqueur. If you prefer it sweeter, you can also add a natural sweetener like honey or maple syrup. For serving, you can add orange or lime slices, sliced strawberries and kosher salt for the rim of the glass. Pink Himalayan sea salt is another option.
Trend Themes
1. Seasonal Cocktail Drinks - As people look for new and exciting drinks to try, they are interested in seasonal cocktails that feature fresh ingredients and innovative flavors.
2. DIY Bartending - With the rise of at-home bartending, consumers are looking for recipes that allow them to experiment and create unique beverages using their favorite ingredients.
3. Healthy Cocktail Alternatives - As more people make health-conscious choices, there is a growing trend towards drinks that use natural sweeteners and fresh fruits as a healthier alternative to traditional sugary mixers.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create new products based on seasonal fruits and ingredients to appeal to consumers looking for unique and fresh flavors.
2. Alcohol and Spirits - The alcohol and spirits industry can capitalize on the DIY bartending trend by offering innovative, easy-to-follow recipes and DIY kits that encourage consumers to experiment and create their own cocktails.
3. Health and Wellness - The health and wellness industry can promote healthy cocktail alternatives by offering recipes and products that incorporate natural sweeteners and fresh fruits, appealing to consumers who want to indulge in a drink without compromising their health goals.
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