Similar to Phonebloks, the BLOCKS smartwatch will use a variety of detachable modules that each have a different function. For example, if you're on the go all the time and need some extra battery life, add a battery block. If you're into fitness, add a black that measures your heart rate. Upgrade your blocks as you go without having to pony up the cash for a new device every time yours feels outdated.
BLOCKS will maintain open software and hardware platforms, so anybody -- or any company -- can develop modules for the BLOCKS smartwatch. Keep your BLOCKS smartwatch simple with a couple basic modules or deck it out with as many modules as you can fit.