The latest BLK DNM campaign, shot by Johan Lindeberg, features a hauntingly beautiful Karen Elson wandering in a forest on location in Nashville. The campaign is mostly black and white, but there are a few colored shots in which Elson’s ethereal blue eyes are especially vivid. In one unforgettable shot, Elson appears to almost be looking through the camera with an intensely unfocused gaze, her eyes enhanced with smudgy charcoal gray makeup.
The other photographs have the long-limbed Elson hanging from tree branches, leaning on tree trunks, or simply lying on the ground deep in thought – all the while clad in loose-fitting denim, of course. Elson ultimately looks like a (very stylish) lost soul meandering in a forbidden forest in this highly memorable, picturesque BLK DNM ad campaign.
Why This Trend Is Growing
- Monochromatic Campaigns
- Opportunity for brands to create impactful advertising campaigns using a black and white color scheme.
- Ethereal Beauty
- Potential for beauty brands to explore a dreamy and otherworldly aesthetic in their marketing.
- Natural Landscapes
- Opportunity for travel and outdoor brands to showcase their products in the serene beauty of nature.
Industries Being Reshaped
- Fashion
- Disruptive potential for denim brands to incorporate ethereal and haunting elements in their ad campaigns.
- Cosmetics
- Opportunity for makeup brands to experiment with smokey and charcoal gray eye looks.
- Travel and Outdoor
- Potential for adventure brands to promote their products in enchanting forest locations.
