MAC's Bling Thing Collection Has Arrived for New Years Eve
Ellen Smith — December 27, 2018 — Fashion
References: maccosmetics & hypebae
New Years Eve is right around the corner, and there's no better way to celebrate than to bedazzle one's look with anything sparkly, and this includes one's face -- MAC's newly released 'Bling Thing' collection will help one achieve this as it arrives with lippies and highlighters to help one shimmer into the new year.
The collection features subtler and more audacious products arriving in colorways like purple, red and pink. The highlighters feature more universally flattering colorways like gold, silver and peach, offering something that's sure to complement any skin tone. Perfect for the holiday season and beyond, MAC's Bling Thing collection speaks to the over-the-top makeup looks that have been dominating the industry this year.
The collection features subtler and more audacious products arriving in colorways like purple, red and pink. The highlighters feature more universally flattering colorways like gold, silver and peach, offering something that's sure to complement any skin tone. Perfect for the holiday season and beyond, MAC's Bling Thing collection speaks to the over-the-top makeup looks that have been dominating the industry this year.
Trend Themes
1. Sparkling Makeup - Disruptive innovation opportunity: Develop eco-friendly, biodegradable glitter alternatives for environmentally conscious consumers.
2. Bold Colorways - Disruptive innovation opportunity: Create customizable makeup palettes that allow consumers to mix and match bold colors to suit their individual preferences.
3. Over-the-top Looks - Disruptive innovation opportunity: Integrate augmented reality technology into makeup apps to allow users to virtually try on and experiment with dramatic makeup looks.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Experiment with unconventional textures and finishes, such as holographic or metallic formulas, to appeal to trendsetting consumers.
2. Fashion - Disruptive innovation opportunity: Collaborate with makeup brands to create coordinated makeup collections that complement and enhance runway looks.
3. Technology - Disruptive innovation opportunity: Develop smart mirrors equipped with facial recognition software that can recommend makeup products and application techniques based on an individual's features.
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