Following in the steps of Gwyneth Paltrow's Goop, the Blake Lively Preserve lifestyle website has been launched. While it may be another celebrity lifestyle publication, the theme and style of Preserve is very different from GOOP. There are some high end items available, but many are low end and more artisan-made and indie based.
Refinery29 spent some time on the site and noticed several stand-out elements concerning the Blake Lively Preserve site. This includes lots of states (in the form of lighting and cutting boards, among other products), tea party supplies, earrings, cycling crates and numerous types of salt. There are also more stylistic things worth taking note of, like lots of shots of tattooed men and photography filters. While clothing is typically pictured with heavy Instagram-like filters, bags are shown in the shadows.
Key Themes Behind This Trend
- Artisan-made Products
- Opportunity for businesses to focus on creating and promoting artisanal, handcrafted products in various industries.
- Indie Brand Promotion
- Potential for businesses to support and promote independent, small-scale brands across different sectors.
- Visual Storytelling
- Disruptive innovation opportunity for businesses to incorporate visually appealing and filter-based content to enhance brand storytelling.
Where This Applies
- E-commerce
- E-commerce platforms can cater to the demand for artisanal products and indie brands, providing a seamless shopping experience.
- Home Decor
- Home decor industry can tap into the trend of artisanal products and offer unique, handcrafted items for consumers seeking a personalized touch.
- Fashion
- Fashion industry can embrace indie brands and showcase their unconventional designs, providing alternative options to mainstream fashion trends.
