Following in the steps of Gwyneth Paltrow's Goop, the Blake Lively Preserve lifestyle website has been launched. While it may be another celebrity lifestyle publication, the theme and style of Preserve is very different from GOOP. There are some high end items available, but many are low end and more artisan-made and indie based.
Refinery29 spent some time on the site and noticed several stand-out elements concerning the Blake Lively Preserve site. This includes lots of states (in the form of lighting and cutting boards, among other products), tea party supplies, earrings, cycling crates and numerous types of salt. There are also more stylistic things worth taking note of, like lots of shots of tattooed men and photography filters. While clothing is typically pictured with heavy Instagram-like filters, bags are shown in the shadows.