The new Jamba Plant-Based Blackberry Smoothie has been unveiled by the brand as an option that will join the brand's existing plant-based menu to help offer consumers a flavorful beverage that doesn't skimp on premium ingredients.
The smoothie starts off with a blackberry pear juice blend that is paired with vanilla coconut milk and pineapple before being blended with the new So Delicious Dairy Free oat milk frozen dessert. Patrons can enhance the drink with their choice of boosts with the first one on the house to help increase the drink's protein, vitamin or energy level alike. This includes the new pea protein that is vegan, soy-free and highly digestible.
The Jamba Plant-Based Blackberry Smoothie is available now at participating locations nationwide, but only through August 31, 2020.
Image Credit: Jamba
Key Themes Behind This Trend
- Plant-based Beverages
- Opportunity for disruptive innovation in creating new plant-based beverage options that are satisfying and made with premium ingredients.
- Digestion-friendly Smoothies
- Opportunity for disruptive innovation in developing smoothie recipes that are not only delicious but also promote digestive health.
- Customizable Boosts
- Opportunity for disruptive innovation in offering customizable boosts in smoothies to enhance protein, vitamins, and energy levels according to individual preferences.
Where This Applies
- Food and Beverage
- Opportunity for disruptive innovation in the food and beverage industry by creating innovative plant-based beverage options and digestion-friendly smoothie recipes.
- Health and Wellness
- Opportunity for disruptive innovation in the health and wellness industry by promoting digestion-friendly smoothies as a part of a healthy lifestyle.
- Restaurant and Hospitality
- Opportunity for disruptive innovation in the restaurant and hospitality industry by offering customizable boosts in smoothies as a unique selling point.
