Jordan Brand’s Air Jordan 6 silhouette has received multiple new colorways for the 2022 season. The high-cut basketball shoe recently debuted in ‘Red Oreo’ and ‘Georgetown,’ and is now returning in a muted colorway dubbed ‘Black/Metallic Silver.’ The sneaker boasts silver accents on the tongue, heel, and midsole, while the uppers are dressed in a black nubuck material for contrast. The new sneakers rest on a translucent outsole and come in special packaging that celebrates the classic 'Defining Moments Pack (DMP)' colorway.
The Air Jordan 6 ‘Black/Metallic Silver’ will launch at Nike stores and on the brand’s website starting Oct 15, 2022. The sneakers are priced at $200 USD, but this information is subject to change.
Image Credit: Zsneakerheadz, Upcycle Sneaks
What's Driving This Trend
- High-cut Sneakers
- Opportunity for shoe companies to experiment with unique colorways and materials for high-cut sneakers, like the black nubuck and silver accents in the Air Jordan 6 'Black/Metallic Silver'.
- Translucent Outsoles
- Opportunity for footwear brands to incorporate translucent outsoles into their designs for a futuristic aesthetic and added traction.
- Special Packaging
- Opportunity for companies to create special packaging for limited edition sneaker releases, like the 'Defining Moments Pack (DMP)'-inspired box that comes with the Air Jordan 6 'Black/Metallic Silver'.
Who This Affects Most
- Athletic Footwear
- Athletic footwear companies can capitalize on the trend of unique colorways and materials for high-cut sneakers, like the Air Jordan 6 'Black/Metallic Silver', to stand out in a crowded market.
- Streetwear Fashion
- Streetwear fashion retailers can anticipate a customer demand for translucent outsoles in footwear, and can experiment with offering them in their inventory.
- Limited Edition Sneaker Releases
- Limited edition sneaker release companies can differentiate themselves by offering special packaging and unique box designs for their products, like the 'Defining Moments Pack (DMP)'-inspired box that comes with the Air Jordan 6 'Black/Metallic Silver'.
