Jordan Brand introduces the latest Georgetown design iteration that decorates the Air Jordan 6 sneaker model for the season as it continues to build upon its university tour. The retro shoe celebrates Georgetown University and it is designed with magnet grey and college navy as the main color palette throughout.
It starts off with grey as the base of the shoe in a soft suede material complete with a matching tongue, laces, midsoles, and heel clips in the same hue. This is then detailed with reflective perforations that also have navy accents on the midsole and the heel along with the Jumpman branding that rests on top of the clear outsole unit. This is set to launch officially sometime in September.
Image Credit: Nike
Why This Trend Is Growing
- University-honoring Footwear
- There is an opportunity for other shoe brands to release university-inspired models to tap into the proud and passionate market of alumni and sports fans.
- Retro-style Sneakers
- There is a trend for vintage-style sneakers that more brands can make use of to diversify their lineup and bring a fresh twist to their designs.
- Reflective Accents
- Using reflective materials on footwear can offer a safety feature for athletes and enthusiasts who are active at night and offer a unique design element that enhances visibility.
Industries Being Reshaped
- Sports Apparel
- Companies in this industry can launch more university-inspired shoes to cater to the loyal fanbase of college sports teams.
- Footwear Manufacturing
- Manufacturers can focus on bringing back retro-style sneakers and incorporating modern features like reflective accents to appeal to a wider market.
- Fashion Retail
- Retailers can feature retro-style sneakers and university-inspired designs in their collections to offer customers niche products that cater to the growing trend of nostalgic fashion.
