While some consumers prefer to sport a coat of mascara that is clear or soft dark brown, others seek out intensely black mascara products for maximum definition. Finnish brand Lumene recently introduced a 'Birch Black Mascara' with "natural carbon black obtained from Finnish birch charcoal" and an infusion of organic Nordic birch sap. The mascara itself is said to be beneficial for defining and curling the lashes, as well as adding intense pigment for all-day wear.
As well as including birch juice and birch charcoal as key ingredients in the ultra-black mascara formula, Lumene's product also features nourishing natural bilberry and sunflower seed oil, beeswax, candelilla and carnauba wax, as well as rosemary leaf extract.
What's Driving This Trend
- Birch-infused Beauty Products
- Opportunity to use Birch sap and charcoal in other beauty products to provide unique, eco-friendly and nourishing solutions for consumers.
- Natural Carbon-black
- Opportunity to use natural alternatives to synthetic carbon black in cosmetic and personal care products to promote sustainability and decrease chemical exposure.
- Plant-based Waxes
- Opportunity to replace synthetic waxes with natural, plant-based waxes in personal care products to increase environmental friendliness.
Who This Affects Most
- Cosmetics
- Cosmetics companies can create new products with birch sap and charcoal as ingredients to cater to customers looking for eco-friendly and nourishing solutions.
- Personal Care
- Personal care companies can invest in natural carbon black as an alternative to synthetic carbon black to provide sustainable and safe products for their consumers.
- Beauty
- Beauty companies can utilize plant-based waxes in personal care products to increase their environmental friendliness and cater to consumers who prioritize sustainability.
