CES Show brought long lines and blistered feet. By the end of the day we were ready to chill. On our way to our room in the Spa Tower of Bellagio (request this tower if you stay here) we stopped by the Sensi bar for a Black Crush. This little beauty did the trick every evening. Jesus (our daily bartender) said people flock to this little tucked away restaurant just for THIS drink. “People have brought in a thermos on the day they leave Sin City to be filled with 5 or 6 Black Crush cocktails for their flight homeâ€.
Black Crush
Muddle 1/2 cup Blackberries with Fresh Mint
Hanger One Rasberry Vodka
Two Dashes of Frothee
Dash of Sour
Top with Club Soda
Garnish of Mint
What Makes This Trend Stand Out
- Craft Cocktails
- Opportunity for bars and restaurants to create and promote signature cocktails with unique and unexpected flavors and ingredients like the Black Crush cocktail made with blackberries, raspberry vodka, and frothee.
- Mixology Technology
- Opportunity for companies to create and market innovative tools and equipment for mixing cocktails and creating unique and consistent flavors and textures like the frothee used in the Black Crush cocktail.
- Bar Tourism
- Opportunity for cities to promote and grow their bar scene as a tourist attraction, highlighting popular and unique signature cocktails like the Black Crush from Bellagio's Sensi bar.
Sectors Adopting This
- Hospitality
- Opportunity for hotels and resorts to leverage unique cocktails like the Black Crush as a way to differentiate themselves and create a memorable guest experience.
- Alcohol Production
- Opportunity for distilleries to create and market flavored vodkas and other spirits that can be used in unique cocktails like the raspberry vodka used in the Black Crush cocktail.
- Beverage Technology
- Opportunity for companies to create and market innovative ingredients and mixers like frothee that enhance the texture and flavor of cocktails and can be used in bars and restaurants worldwide.
