Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,264 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,020 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,020 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,264 cutting edge ideas.

Bio-Degrading Shoes

Brooks' Bio-Mo-Go Footwear Delivers Earth-Friendly Mojo

— April 22, 2009 — Eco
Brooks, a manufacturer of athletic shoes, has developed and is using a material they call BioMoGo. BioMoGo can biodegrade in roughly 20 years when placed in the landfill. In a true earth-loving gesture, Brooks has made the formula available for other shoe manufacturers instead of patenting the process. By using BioMoGo in its shoes, Brooks estimates that it will save nearly 30 million pounds of landfill waste over a 20-year period.

Don’t worry, the shoes are made with a special nontoxic additive and don’t biodegrade under normal use. They require specific landfill conditions of low oxygen, adequate moisture, and high microbial load to start the biodegradation. So, as long as your closet doesn’t replicate the conditions in a landfill, your shoes will be safe.
Trend Themes
1. Bio-degrading Materials - Explore the innovative use of biodegradable materials like Brooks' BioMoGo to create environmentally-friendly products.
2. Circular Economy - Embrace the circular economy model by encouraging the reuse and biodegradability of products, as demonstrated by Brooks' approach to sharing their BioMoGo formula.
3. Sustainable Manufacturing - Adopt sustainable manufacturing practices that prioritize the use of eco-friendly materials and minimize waste generation, inspired by Brooks' commitment to saving landfill waste with BioMoGo.
Industry Implications
1. Athletic Footwear - Incorporate biodegradable materials into athletic footwear designs to offer sustainable options to environmentally-conscious consumers.
2. Materials Science - Advance materials science research and development to create innovative biodegradable materials for various industries, including shoe manufacturing.
3. Waste Management - Develop waste management solutions that promote the biodegradation of specific materials under controlled conditions to reduce landfill waste and environmental impact.
5
Score
Popularity
Activity
Freshness