Don't look now, but the Billionaire Boys Club have made it possible to affordably rock diamonds on your feet. These sweet steppers are a new take on the Billionaire Boys Club Deck Shoes and feature 3D draft sketches on a black canvas colorway.
Look out for the diamond-adorning kicks to drop in January 29, 2010 in in Tokyo. Check out more features from the Pharrell Williams brand on Trend Hunter below.
Implications - Consumers wish to convey themselves as successful individuals and naturally gravitate towards items which use opulent motifs. Corporations can fulfill this consumer desire by producing affordable products with design elements that are evocative of highly priced items.