The world has seen a wave of tributes to Michael Jackson, and 'Billie Tweets' is one of my favorites by far. It's a tweet-along of 'Billie Jean,' using portions of real tweets as the lyrics.
You'll have to check out the video version of the 'Billie Tweets' Michael Jackson tribute at the link below, but I've included screenshots of some of my favorite parts in the gallery above.
Implications - In a society increasingly influenced by social media, a company or brand can benefit by investing in advertising that directly references or parodies social media networks. By attaching the company to a service that many consumers use, the company shows it is an active participant in the developing technology world.