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This Billboard Print Campaign Focuses on the Fans

 - Apr 13, 2010
References: billboard & adsoftheworld
Billboard's new print campaign is an interesting look at the music industry. With the slogan, "Music. See what it's made of," the print ads drive home that it is the fan's support that makes music possible and not just the artist themselves.

This Billboard print campaign was created in collaboration with advertising agency AlmapBBDO in Sao Paulo, Brazil and Executive Creative Director Marcello Serpa.

If there is anything I love more than a good marketing campaign, it's music.