Biko is an innovative new cycling app, launched in Colombia, that is designed to help people be rewarded for their cycling activity.
This cycling app is capable of monitoring the distance covered by cyclists. As they go about racking the kilometers, they are rewarded special digital coins called Bikos. These digital coins can then be redeemed for a wide array of discounts, products and services from 80 companies that have registered as Biko's partners. These businesses include restaurants, salons, apparel stores, movie theaters and many more.
By offering tangible rewards, the Biko cycling app takes an admirable approach towards encouraging people to adopt a healthy lifestyle. At the same time, it also benefits its partner businesses by making it easier than ever for them to be discovered by new customers.
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