Swiss designer Bilgi Karanhas has designed a hybrid urban vehicle, 'Bikey,' that offers safety and comfort. Bikey is both powered by human energy and electrical energy, which allows the rider to use it according to his/her requirements.
In addition, Bikey features a headlamp, central locking mechanism on the trunk lid and a linear pedaling system, which stabilizes the rider's posture. Completely eco-friendly, Bikey also has a single-seater design.
Implications - Youth consumers care deeply about alternative forms of transportation. This stems from the public dialogue around oil dependence and the values of the eco-movement that call for reducing carbon emissions. Companies should take this into account when pitching products to this group.