Swiss designer Bilgi Karanhas has designed a hybrid urban vehicle, 'Bikey,' that offers safety and comfort. Bikey is both powered by human energy and electrical energy, which allows the rider to use it according to his/her requirements.
In addition, Bikey features a headlamp, central locking mechanism on the trunk lid and a linear pedaling system, which stabilizes the rider's posture. Completely eco-friendly, Bikey also has a single-seater design.
Implications - Youth consumers care deeply about alternative forms of transportation. This stems from the public dialogue around oil dependence and the values of the eco-movement that call for reducing carbon emissions. Companies should take this into account when pitching products to this group.
Key Themes Behind This Trend
- Hybrid Vehicles
- Companies can explore creating hybrid vehicles to offer eco-friendly and cost-effective transportation options.
- Eco-friendly Transportation
- Opportunities exist for companies to create and market alternative forms of transportation that cater to the values of the eco-movement and help reduce carbon emissions.
- Safety in Transportation
- Companies can focus on integrating safety features in transportation products to cater to safety-conscious consumers.
Where This Applies
- Automotive
- The automotive industry can incorporate hybrid technology and safety features in their vehicles to appeal to eco-conscious and safety-conscious consumers.
- Bicycles
- The bicycle industry can explore introducing hybrid technology and safety features in their products to offer a greater level of comfort, safety, and eco-friendliness.
- Urban Mobility
- Companies in the urban mobility sector can focus on enhancing safety features and introducing hybrid technology in their products to cater to eco-conscious and safety-conscious consumers.
