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Bijlmer Euro Incentivizes Community Participation in South East Amsterdam

 - Jun 15, 2011
References: christiannold &
The Bijlmer Euro is a very unique idea to encourage residents of South East Amsterdam to buy locally created products. The currency, which was developed by artist Christian Nold, aims to strengthen community ties in the neighborhood.

The Bijlmer Euro uses standard Euros and places an electronic sticker on their surface. When the sticker is scanned at local participating shops, a note is made indicating where and when the money has been spent.

Aside from using the Bijlmer Euro to create a sense of community, the currency offers customers the possibility of getting a discount that wouldn't otherwise be available to customers using standard Euros. The Bijlmer Euros is a remarkably creative and ingenious way to encourage people to purchase locally.