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Nostalgic Oversized Chewy Candies

Big Chewy NERDS are a New Format for the Classic Candy

— June 2, 2018 — Lifestyle
The Big Chewy NERDS are a new product from Nestlé that will provide consumers with an unexpected way to enjoy the classic flavor and texture of the nostalgic candy.

The candy is formulated with a hard, crunchy exterior that is similar to original NERDS and hides a chewy center within that helps to balance the texture for both kids and adults alike to appreciate. The candies are free from artificial flavors and come in large pouches that are ideal for sharing with friends or amongst families.

The Big Chewy NERDS are the winner of the Most Innovative New Product Award at the National Confectioners Association 2018 Sweets & Snacks Expo in the non-chocolate category, which identifies the immense potential they have for market success.
Trend Themes
1. Big Chewy Candy Trend - The success of Nestlé's Big Chewy NERDS proves that there is a growing market for nostalgic candy in a new format.
2. Nostalgia-inspired Candy Trend - Consumers are increasingly seeking out classic candy flavors and textures in new, innovative products like the Big Chewy NERDS.
3. Clean Label Candy Trend - The Big Chewy NERDS' use of natural ingredients shows that clean label candy is on the rise, providing opportunities to disrupt the traditional candy industry.
Industry Implications
1. Confectionery Industry - The success of the Big Chewy NERDS in the non-chocolate category highlights the potential for innovation in the confectionery space.
2. Snack Industry - Nestlé's Big Chewy NERDS provide a new candy-snack hybrid product, bridging a gap in the snack industry and providing an opportunity to tap into new markets.
3. Natural Candy Industry - The trend towards natural and clean label candy offers opportunities for disruption in the traditional candy industry, with the success of the Big Chewy NERDS serving as an example.
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