This bicycle motor kit allows you to have a tiny and secretive electric motor on your bike. The Vivax Assist 4 lb motor is so small, no one will be able to see it as you whiz by them. The lightweight device retrofits into a bicycle's seat post.
Manufactured by Gruber Antrieb GmbH & Co. in Austria, the Vivax Assist makes the bike you already own look better and helps with stability. The battery can hang under the seat, in a saddlebag or in an option that looks like a normal water bottle attached to the frame. A hidden button on the handlebars turns the motor on and off, making the bicycle motor kit even more discrete.
This product is intended for experienced riders looking for a smaller boost than a standard e-bike.
Key Themes Behind This Trend
- Discrete Electric Motors
- Eliminating the bulky appearance of traditional e-bikes, the utilization of smaller and more discreet electric motors is becoming a growing trend in the cycling industry.
- Retrofitting
- Retrofitting devices that can upgrade existing bicycles to e-bikes is opening up new opportunities for companies to reach customers who may not want to or can’t afford to purchase a brand new e-bike.
- Concealable Technology
- The technology sector developing smaller, concealable technology that can be integrated into everyday objects is being embraced by the cycling industry in order to create better products with more hidden features.
Where This Applies
- Cycling
- while the cycling industry already offers e-bikes, this trend of retrofitted bike motors opens up a new market to reach customers interested in a discreet, more budget-friendly option.
- Technology
- Smaller, concealable technology can now be integrated into everyday objects, providing tech companies an opportunity to reach a wider audience looking for products with more hidden features.
- Manufacturing
- As retrofitting bikes opens up a new market for discreet bike motor kits, there is an opportunity for the manufacturing industry to offer a variety of retrofitting options for bikes and other existing products to improve and upgrade them.
