Beyond Retro works in collaboration with Converse on a set of upcycled Chuck 70 sneaker models. The limited-edition series focuses on sustainability first and foremost. It uses hand-picked and re-purposed polar fleece jackets to tap into the outdoor theme and the utility background that is true to the brand.
This also gives the shoes a touch of durability as well. The duo joins forces and creates the tri-panel shoes in both high and low silhouettes. The colorways include match palettes of black, green, red, dark blue, and grey fleece. Across the pack, the lacing system is white with the same tonal midsoles and toe caps for a touch of contrast. The collaborative Renew CT70 Upcycled Fleece pack arrives on February 24th.
Image Credit: Beyond Retro, Converse
Why This Trend Is Growing
- Upcycling Sneakers
- There is an opportunity to create more sustainable sneakers through upcycling existing materials.
- Repurposed Materials
- The use of repurposed materials like polar fleece jackets presents an opportunity to create unique and eco-friendly products.
- Collaborative Sustainability
- Collaboration between brands, with sustainability at the forefront, allows for innovative products to be developed and marketed to environmentally conscious consumers.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate upcycling and repurposed materials to create unique and sustainable products for consumers.
- Footwear
- The footwear industry can utilize upcycling and repurposed materials to create eco-friendly and durable sneakers for consumers.
- Collaborative Marketing
- The marketing industry can help facilitate collaborations between brands with a focus on sustainability, thereby promoting innovative and eco-friendly products to consumers.
