Joya is a new wellness brand that specializes in the creation of functional food and beverages, and its product portfolio includes herbal teas, handcrafted chocolates and functional beverage elixirs. The Joya Elixirs are available in three different varieties, each of which is full of adaptogens and other wellness-boosting ingredients.
While Bliss is a chocolate elixir made with raw cacao, maca and extracts from reishi, he shou wu and mucuna pruriens that's beneficial for promoting calmness and guilt-free indulgence, Focus is touted as an immune-boosting elixir that also boasts ingredients to boost cognitive functions. Glow from Joya is a turmeric-based golden elixir that is as versatile as it is colorful, as it can be used to make antioxidant-packed ice lattes and comforting hot beverages with a healthy twist thanks to ashwagandha, astragalus and pine pollen.
What Makes This Trend Stand Out
- Functional Beverage Elixirs
- There is an opportunity for companies to innovate in the functional beverage industry by creating unique elixirs packed with adaptogens and other wellness-boosting ingredients.
- Adaptogenic Ingredients
- There is potential to innovate in the wellness industry by incorporating adaptogenic ingredients like reishi, he shou wu, ashwagandha, astragalus and pine pollen into food and beverage products for their known health benefits.
- Turmeric-based Beverages
- There is room for innovation in the beverage industry by creating unique turmeric-based elixirs or products that incorporate turmeric for its anti-inflammatory and antioxidant properties like Joya's Glow elixir.
Sectors Adopting This
- Wellness
- Companies operating in the wellness industry can capitalize on the growing demand for functional food and beverage products that incorporate adaptogenic ingredients for health benefits.
- Beverage
- The beverage industry can disrupt the market by incorporating adaptogenic ingredients and unique flavors like turmeric-based elixirs to meet the consumer demand for functional and flavorful beverage options.
- Chocolate
- There is potential for companies operating in the chocolate industry to innovate by creating guilt-free chocolate products that incorporate adaptogenic ingredients like raw cacao and maca, as Joya has done with their Bliss elixir.
