BetterSweet is a Vermont-based producer of maple water, a natural and nutritious low-calorie beverage straight from the source. Inspired by the centuries long pursuit of a sweet, low-calorie refreshment, BetterSweet believes that maple water is "nature's beverage" due to its low sugar count and pure origins.
With no manmade ingredients added, maple water is a wholesome and energizing beverage that will not give you the same kind of sugar crash as sodas and juice cocktails.
While maple water began to hit the market several years ago, it is arguably just beginning to crack the mainstream. While falling in line with the health food movement, maple water is also an example of brands marketing products around a singular high-end ingredient.
Why This Trend Is Growing
- Natural Refreshments
- Incorporating natural, organic ingredients into beverages could appeal to health-conscious consumers looking to cut artificial and unhealthy products from their diets.
- High-end Ingredient Marketing
- Marketing a single, unique ingredient like maple water as a premium add-on to other products emphasizes exclusivity and premium branding, potentially garnering a larger profit margin.
- Low-calorie Beverages
- Consumers looking to reduce their caloric intake could gravitate towards low-calorie alternatives to traditional sodas and juices, and maple water offers a unique and healthier option.
Industries Being Reshaped
- Beverage
- Incorporating maple water or other natural ingredients into a line of beverages could appeal to health-conscious consumers and differentiate from competitors.
- Organic Food
- Incorporating maple water or other natural ingredients into organic snacks and meals could appeal to health-conscious consumers and emphasize the organic, wholesome concept.
- Premium Food and Beverage
- Marketing a single, unique ingredient like maple water as a premium add-on to other products such as desserts, coffee, or cocktails could emphasize exclusivity and premium branding, potentially garnering a larger profit margin.
