Better Together Undergoes a Packaging Redesign
Vasiliki Marapas — November 5, 2014 — Art & Design
References: chasedesigngroup & thedieline
The Better Together brownie brand operates on the principal that high-quality, preservative-free ingredients are the foundation of "better baked goods."
Unfortunately, the original packaging design for the brand fell flat in conveying the high quality of the product inside. Founders Todd and Kestra Kelly looked to Chase Design Group to revolutionize their brand's aesthetic and gain wider distribution.
The designers got to work, creating hand-drawn patterns and illustrations that showcase the brand's key ingredients. These illustrations were interspersed with typographic and graphic elements that add a contemporary twist. Finally, the 'Heartpersand' figure fortifies the notion that every brownie is made with love -- not to mention, it acts as a visual reminder that some things are truly better together.
Unfortunately, the original packaging design for the brand fell flat in conveying the high quality of the product inside. Founders Todd and Kestra Kelly looked to Chase Design Group to revolutionize their brand's aesthetic and gain wider distribution.
The designers got to work, creating hand-drawn patterns and illustrations that showcase the brand's key ingredients. These illustrations were interspersed with typographic and graphic elements that add a contemporary twist. Finally, the 'Heartpersand' figure fortifies the notion that every brownie is made with love -- not to mention, it acts as a visual reminder that some things are truly better together.
Trend Themes
1. Packaging Redesign - Design firms can offer opportunities to food businesses looking to improve their packaging aesthetics and gain wider brand recognition.
2. Hand-drawn Illustrations - Businesses can utilize hand-drawn illustrations to showcase key ingredients and communicate the quality of their products in a unique and creative way.
3. Contemporary Branding - Updating a brand's aesthetic can improve brand recognition and appeal to modern audiences.
Industry Implications
1. Food Packaging - Food packaging companies can offer innovative ways to package and showcase high-quality, preservative-free ingredients through design and branding.
2. Food Industry - Food businesses can benefit from redesigning their packaging to improve brand recognition, increase distribution, and communicate the quality of their products.
3. Design Industry - Design firms can offer opportunities to businesses across various industries to revamp their branding and packaging to better communicate their values to consumers and stand out in a crowded market.
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