Better Than Bouillon and A-Sha Foods USA, two experts in their respective fields, teamed up to launch a premium, at-home Better Than Ramen kit—the first time a bouillon brand has launched a ramen broth base. Designed to bring restaurant-quality experiences home, the authentic at-home ramen kit spotlights A-Sha's signature air-dried Meteor noodles (made from three ingredients: wheat, salt, and water) and delivers 12 grams of protein. Unlike some ramen products that rely on powdery seasoning packets to infuse a meal with flavor, this rich broth base promises silkiness and depth.
Better Than Ramen is available in a 10-pack multipack of five chicken and five tonkotsu flavors, exclusively at select Costco locations across the Southeastern United States.
What's Driving This Trend
- Bouillon-based Meals
- Premium bouillon formats are expanding into complete meal kits, creating room for shelf-stable products that deliver deeper flavor and more culinary versatility than traditional seasoning packets.
- Restaurant-quality Convenience
- At-home ramen kits reflect rising demand for convenient meals that preserve authentic textures, rich broths, and elevated dining cues without requiring extensive preparation.
- Air-dried Noodles
- Air-dried noodle formats offer a cleaner-positioned alternative to fried instant noodles, supporting premium instant meal innovation around texture, nutrition, and simplified ingredients.
Who This Affects Most
- Packaged Foods
- The packaged foods sector can benefit from hybrid products that combine trusted pantry staples with meal-specific formats to create higher-value convenience offerings.
- Instant Noodles
- Instant noodle brands are being reshaped by premium broths, better ingredients, and protein claims that move the category beyond low-cost, basic convenience.
- Warehouse Retail
- Warehouse retailers provide an effective launch channel for multipack meal solutions that test regional demand while reinforcing value through exclusive bulk formats.
