Smart fashion has become its own style, but the Betabrand Spring Collection interprets it differently. For the new spring collection lookbook, every model is the holder of a Ph.D.
The tasteful attire found in the new Betabrand Spring Collection fall into the category of smart fashion. All of the women modeling the clothes look smart and professional wearing the clothing. It would never be known that they all have Ph.D. education. Playing to the idea that you don't have to be smart to look smart.
Having highly educated women model the clothing is a fresh change to the standard models that you find walking the run ways. Having educated women model the lookbook offers a new role model ideal to young women that are having the runway model image flash into their face all the time. Going about modeling has the chance for a new way set of ideas to spring forth and grow in the minds of everyone.