The architects at J. Mayer H have not designed your average Berlin shopping mall; instead, the German studio have conceived a shopping center in which patrons are able to indulge in activities like recreational skydiving or surfing.
Understandably, the Volt Berlin concept store is targeted to those with a more adventurous spirit. Basically, if your favorite mall past time is people-watching and eating fro-yo, then perhaps you'll want to sit this one out. Beyond the adrenaline-junkie activities, the store will accommodate a department store, restaurants and a hotel.
The design features a modular concept, with the different activities located in different compartments. A slice of horizontal glazing moves through the center to contain the more extreme offerings. The architects explain, "This intermediate space, located at the level of the train viaduct, will host the centre's most important attractions: indoor-skydiving and a surf wave."
What Makes This Trend Stand Out
- Adventurous Shopping Centers
- The concept of shopping malls that offer exciting activities like recreational skydiving or surfing is a disruptive innovation opportunity.
- Modular Shopping Center Design
- Designing shopping centers with a modular concept, where different activities are located in different compartments, presents a disruptive innovation opportunity.
- Extreme Retail Experiences
- Creating retail spaces that incorporate extreme offerings like indoor-skydiving and surf waves presents a disruptive innovation opportunity.
Sectors Adopting This
- Retail
- The retail industry can explore the concept of incorporating adventurous activities into shopping centers to attract customers and provide unique experiences.
- Architecture and Design
- The architecture and design industry can embrace the modular concept in shopping center design to create dynamic and flexible spaces for various activities.
- Hospitality
- The hospitality industry can explore the idea of integrating hotels and restaurants into adventurous shopping centers to offer a comprehensive experience to guests.
