Geeks everywhere are surely salivating at these Benjamin Collison illustrations, which take the popular nerdy franchises of Star Wars and Lord of the Rings and mashes them together into an amalgamation that's as epic as each of the series' respective tales.
Benjamin Collison, whose deviantART username is Ferret42, is a London-based artist and it's clear he's as humorous as he is talented. Yup, that's an illustration of Yoda taking on the Balrog that Gandolf famously defeated. Collison's title for the picture, 'Pass you shall not,' parodies Gandolf's dialogue in Yoda's infamous speaking style. And one does not simply walk into Mordor, but I guess you can when you're being carried on the back of Boba Fett.
Implications - Franchise crossovers often reinvigorate consumer interest in the series involved as it offers viewers new content that's simultaneously familiar, but refreshing. Corporations looking to generate interest in a goods staple can similarly look to collaborate with other equally-famed product lines.
Why This Trend Is Growing
- Franchise Crossovers
- Franchise crossovers can reinvigorate consumer interest in popular series by offering familiar but refreshing content.
- Collaboration Marketing
- Corporations can collaborate with equally-famed product lines to generate interest and expand their consumer base.
- Humorous Mash-ups
- Humorous mash-ups like the Star Wars-Lord of the Rings illustrations by Benjamin Collison can capture the attention of geeks and fans of both franchises.
Industries Being Reshaped
- Entertainment
- The entertainment industry can capitalize on franchise crossovers to create new and engaging content for audiences.
- Marketing and Advertising
- The marketing and advertising industry can explore collaboration opportunities between brands to create unique and exciting campaigns.
- Fine Arts
- Artists and creatives can explore the realm of humorous mash-ups as a way to express their talent and capture the attention of niche audiences.
