Benefit Cosmetics' BADgal BANG! is a weightless mascara that's being touted as a highly innovative new cosmetic product—this is because the mascara is made with aero particles, the lightest know raw materials.
Aero particles are often used in the making of spaceships, satellites and spacesuits, so the cosmetics company promises that the volumizing mascara delivers "massive volume without weighing down lashes."
As well as boasting an innovative formula, the mascara product includes a 'Slimpact!' brush that is designed for 360-degree reach, plus root-to-tip, corner-to-corner, upper and lower coverage. The ultra-dark mascara is smudge-proof and water-resistant, with more than 90% of women noting that the product instantly lifted, lengthened and dramatically increased the volume of their lashes.
Image Credit: Benefit Cosmetics, YouTube