Benefit Cosmetics' BADgal BANG! is a weightless mascara that's being touted as a highly innovative new cosmetic product—this is because the mascara is made with aero particles, the lightest know raw materials.
Aero particles are often used in the making of spaceships, satellites and spacesuits, so the cosmetics company promises that the volumizing mascara delivers "massive volume without weighing down lashes."
As well as boasting an innovative formula, the mascara product includes a 'Slimpact!' brush that is designed for 360-degree reach, plus root-to-tip, corner-to-corner, upper and lower coverage. The ultra-dark mascara is smudge-proof and water-resistant, with more than 90% of women noting that the product instantly lifted, lengthened and dramatically increased the volume of their lashes.
Image Credit: Benefit Cosmetics, YouTube
Space Technology Mascaras
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Old-School Beauty Campaigns
Biodegradable Cleansing Milks
Dual-Ended Fiber Mascara Wands
Saturated Red Makeup Collections
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Benefit Cosmetics' BADgal BANG! is Made with Aero Particles
- By: Laura McQuarrieFeb 2, 2018