The BeneFit Art Deco collection pays tribute to F. Scott Fitzgerald's literary classic 'The Great Gatsby'. Launching just in time for director Baz Luhrman’s much anticipated film adaptation of the novel, this beauty collection is sure to fly off store shelves thanks to its gorgeously branded packaging.
Boasting a series of gilded graphics, these eye-catching packages showcase views of the Golden Gate Bridge. The brand chose this particular iconography in honor of their hometown of San Francisco.
The BeneFit Art Deco collection is set to display a range of bright and pastel-hued shades that will be featured in three product lines that include the label's Ultra Plush Lip Gloss, their Creaseless Cream Shadow and lastly their Longwear Powder Shadow.
What's Driving This Trend
- Literary-inspired Branding
- The success of BeneFit's Art Deco collection highlights the potential for other beauty brands to create products inspired by classic literature.
- City-inspired Packaging
- BeneFit's use of San Francisco's iconic Golden Gate Bridge on their Art Deco collection packaging showcases the potential for beauty brands to incorporate city-specific imagery for their products.
- Multifunctional Product Lines
- BeneFit's Art Deco collection, which includes a range of products such as lip gloss, cream shadow, and powder shadow, demonstrates the potential for beauty brands to create versatile, multifunctional product lines.
Who This Affects Most
- Beauty
- Beauty companies could incorporate literary references in their branding and use city-specific imagery for their packaging to stand out in a crowded market.
- Fashion
- Fashion brands could draw inspiration from literary classics and incorporate them into their designs to create unique clothing lines.
- Tourism
- Cities and tourist destinations could partner with beauty and fashion companies to sell products that feature their landmarks or iconic imagery as a way to promote local tourism.
