Pliant Glassware Cups

The Flexible Form of 'Shupua' Bendable Glassware Makes it Hard to Break

Shupua from Japan has perfected bendable glassware for the heavy-handed. This squishy beverage holder line is difficult to break and meant to be long-lasting, perfect for families with kids.

Made from flexible, shatterproof silicone, users are able to get the look of a glass without having to worry about the maintenance and upkeep of traditional drinking glasses. The Shupua is extremely durable -- it can be dropped, squeezed and thrown across the room, without a user having to worry about it breaking.

Since the Shupua is made of silicon, this material is a much better insulator than glass and can help keep your drinks colder for longer. Also, the material allows far less condensation from developing outside a cup, making it a much easier grab on a hot day. Perfect for parties and everyday use, the Shupua ensures you won't have to buy new glasses again.

Bendable Glassware
The development of bendable glassware presents an opportunity for creating durable and long-lasting drinking glasses.
Shatterproof Silicone
The use of shatterproof silicone in glassware opens up possibilities for creating unbreakable and safe beverage holders.
Improved Insulation
The enhanced insulation properties of silicone glassware allow for longer-lasting cold drinks.

Where This Applies

Glassware Manufacturing
The glassware manufacturing industry can explore the production and marketing opportunities associated with bendable and shatterproof glassware.
Plastics and Silicone Products
The plastics and silicone products industry can capitalize on the demand for shatterproof and flexible materials in various applications, including glassware.
Beverage Industry
The beverage industry can leverage the improved insulation properties of silicone glassware to offer better drink experiences and market their products.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 67%
Freshness 8%