The Ben Sherman Fall 2011 line features a series of captures containing ordinary men who happen to be fiercely stylish.
The company worked with magazine Dazed & Confused to find a number of Englishmen living in New York who were both recognized for their style and creativity. Each of the men got to choose outfits from the fall line and were photographed in their own neighborhoods with the photos becoming the new Ben Sherman Fall 2011 campaign.
It’s no surprise that such an organic process has resulted in a campaign that looks truly authentic and wearable.
Implications - Male shoppers in modern society are more in touch with their fashionable sides than ever before. Designs that allow men to experiment with their style are attractive to those who want to explore different sides of themselves. Creating more less traditionally masculine pieces could help a company stay on the cutting edge.