Skater Swagger Shoots

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Ben Nordberg has Effortless Style and Attitude in The Block Issue 25

— October 8, 2011 — Fashion
Pro skater Ben Nordberg, who hails from Bath, England, appears in this editorial for The Block magazine, Issue #25. Photographed by Beau Grealy, this mostly black and white shoot, called 'Paranoid,' features the young skateboarding pro doing his thing -- and doing it with style and swagger.

Nordberg, who is sponsored by the likes of Vans Shoes, WeSC and Nueu Eyewear, dons clothing chosen by stylist James Worthington-DeMolet. With an attitude that is calm and cool, bordering on pensive, Ben Nordberg showcases a mix of dapper and laid-back styles, including the ultimate juxtaposition of a black tux jacket and jeans (as he holds his skateboard, of course) and much more casual pieces including a rocker tee, jeans and hoodie.

Trend Themes

  1. Skater Fashion — Disruptive innovation opportunity: Establish a fashion trend that captures the effortless style and swagger of pro skaters, appealing to a wider audience.
  2. Skateboard Lifestyle — Disruptive innovation opportunity: Develop a lifestyle brand that encompasses the attitude and culture of skateboarding, offering products and experiences to enthusiasts.
  3. Skateboarding Media — Disruptive innovation opportunity: Launch a digital media platform dedicated to showcasing the artistry and talent of pro skateboarders, providing a platform for them to showcase their skills and gain exposure.

Industry Implications

  1. Skateboarding Apparel — Disruptive innovation opportunity: Develop a clothing line that combines dapper and laid-back styles, catering to the fashion needs of skaters.
  2. Skateboarding Equipment — Disruptive innovation opportunity: Introduce innovative skateboarding equipment that enhances performance and comfort for pro skaters.
  3. Skateboarding Photography — Disruptive innovation opportunity: Create a platform or service that connects professional skateboarders with talented photographers for dynamic and creative skateboarding shoots.
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