Believe You Will from Guaranteed Rate is an motivational ad spot featuring top athletes with inspiring stories. The brief commercial will air at this year's Super Bowl, and aims to make a big impact in the midst of a tumultuous housing market.
The ad opens with the stories of underdog athletes who achieved their goal by believing in themselves. Erik Weihenmeyer, for example, was the first blind man to climb Mount Everest. Accompanying him are athletes like Dustin Porierer and Ryan Newman, whose success stories are shared by the narrator. By the end of the ad, the voice over connects these inspiring stories to the power of belief, and encourages soon-to-be home owners to keep looking for their perfect home.
Image Credit: Guaranteed Rate