"Let Your Husband Date A Younger Woman" has become the slogan for the Belesana Antiage Center. The advertising series features three photos that show substantially older men with younger, strikingly beautiful women by their sides who are evidently not their wives.
The ads are set in either a sports car, a boat or a limosine -- three locations synonymous with both youth, wealth and mid-life crises. The captivating ads home in on those things that lie at the core of aging -- insecurity, and the need to recapture your youth. By virtue of this, they possess all of the elements of a successful ad campaign: humor, truth, controversy, brilliant photographs and an effective slogan.
While some may feel the ads by the Belesana Antiage Center shed a negative light on aging and encourage adultery as the solution to a mid-life crisis, these forward-looking ads shed light on the truth that is the hardship of aging and are an effective and innovative way to promote anti-aging products.
What Makes This Trend Stand Out
- Anti-aging Advertisements
- The emergence of adultery-themed anti-aging ads showcase the need for advertisers to remain creative and boundary-pushing with their messaging
- Controversial Marketing
- As brands look to generate buzz and provoke reaction, they will look to replicate the success of these divisive ads, targeting demographics that crave edgy and controversial content
- Youthful Advertising
- An increasing number of advertisers in the cosmetic industry and beyond will seek to channel the aspirational, youthful and provocative nature of these ads in order to generate hype and a viral response
Sectors Adopting This
- Cosmeceuticals & Nutraceuticals
- Companies in this industry have an opportunity to create products that promise a youthful appearance and profitability by leveraging the provocative and unorthodox nature of these ads in a marketing campaign
- Luxury Consumer Goods
- A number of other premium consumer brands across the luxury spectrum will take note of these successful ads and adjust their messaging to evoke the youthful, desirable qualities shown in the Belesana Antiage Center campaign
- Niche Healthcare Services
- As healthcare providers and startups look to capitalize on emerging markets in personalized healthcare, some may opt to push the envelope in their marketing messages to capture patients' attention and drive business growth
