Pop culture has an unusual fascination with mannequins, and 'Behind the Scenes' by Laus Kesseler explores the off-duty world of these store window fixtures. In the photo set, we see a series of mannequins performing housework, doing chores, running errands, and even taking off a little steam with some cocktails and dismembered mannequins.
Check out more shots of 'Behind the Scenes' by Laus Kesseler above.
Implications - Youth demographics have a strong penchant for absurdist humor and irony. Ads that play to this type of humor are certain to attract the attention of valuable youth segments. Companies should consider how their can create ads that are tongue-in-cheek, as a result of their viral nature.