Founders Brewing Company launched a new beer variety pack that combines a trident of IPAs along with a session ale and brings together the tried and tested nature of two well-heralded favorites along with a pair of new offerings.
The 'All Day Variety Pack' offers two familiar beers that include the All Day Haze, a hazy IPA that combines notes of peach, pineapple and orange with an arboreal hint of pine. The other recognizable brew in the collection is the All Day IPA, which uses a carefully selected combination of hops, malts and grains and comes in at 4.7 percent ABV (alcohol by volume). Meanwhile, the two new offerings are the All Day West Coast IPA, which offers in-your-face pine and citrus layers, and the All Day Crimson Sky, which takes the form of a red IPA.
Available in 12-packs of 12-ounce cans around the U.S., this beer variety pack offers a tantalizing variety of options for every occasion.
Image Credit: Founders Brewing
What Makes This Trend Stand Out
- Craft Beer Variety Packs
- Craft beer makers can innovate their product mix to offer variety packs, combining established favorites with new offerings.
- Session Ales
- Session ales continue to be a trend, offering a good alternative to high-alcohol craft beers.
- Ipas with Unique Flavors
- IPAs infused with unique and uncommon flavors create a new and exciting experience for craft beer enthusiasts.
Sectors Adopting This
- Craft Beer Industry
- Craft beer manufacturers can leverage the trend of offering beer variety packs to create a diversified product mix.
- Alcoholic Beverage Industry
- Session beers present disruptive innovation opportunities within the alcoholic beverage industry by providing a milder alternative to traditional craft beers.
- Brewery Industry
- Incorporating unique flavors into IPAs creates opportunities for innovation in the brewery industry by appealing to adventurous consumers.
