Box Steam Brewery is offering an exclusive seasonal line of beer deliveries for the holiday season, by sending shipments of its products out on a reindeer sleigh. The innovative use of Christmas traditions is an ideal way to seasonally target demographics with unseasonal products.
The British brewing house creatively shared a post on social media platform Facebook that shows the boxes of the brand's ale cleverly packaged onto a vintage sleigh attached to several real reindeer. The post was accompanied with the caption, "We're lowering our carbon hoofprint this Christmas" that consciously themes the product to the festive season for more marketing appeal.
The added use of holiday gimmicks can effectively be used as a marketing ploy by small and large-scale companies to generate buzz over new products and brand awareness.