Ancient Grain Beer Collaborations

JuneBaby and Holy Mountain Brewing Create an Interesting Product

Holy Mountain and JuneBaby — a restaurant for authentic Southern food, come together to release a tasty beer collaboration that is inspired by the traditions of the ancient grain. The partnership mixes the brewery's hands-on expertise and the eatery's knowledge-backed dedication to heritage ingredients.

The beer collaboration bears the name of 'Inosculation.' Aged in barrels, Holy Mountain and JuneBaby used a variety of ancient grains — from einkorn and millet to black rice and smoked red corn, to complete the taste profile for this offering. In addition, both partners have a strong social standing as Holy Mountain is widely known for its barrel-aged stouts, while JuneBaby was awarded the title of the best new restaurant in America by the James Beard Foundation. As a result, a beer collaboration of this caliber is bound to have an interesting taste.

Photo Credits: Instagram

Ancient Grain Collaborations
Collaborations between food and beverage companies that utilize ancient grains for innovative products.
Barrel-aged Beer
The aging of beer varieties in oak or other wooden barrels to enhance flavors and aromas.
Heritage Ingredient Use
The increased use of heritage ingredients in food and beverage products to create unique, artisanal offerings.

Industries Being Reshaped

Craft Beer
Craft breweries that experiment with flavors and ingredients to create unique and innovative beer offerings.
Farm-to-table Restaurants
Restaurants that prioritize the use of locally-sourced, heritage ingredients in their menu offerings.
Food and Beverage Collaboration
Partnerships between food and beverage companies to create unique, artisanal products that blend expertise and creativity.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 15%
Freshness 9%

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