As a specialized product retailer that believes sleep is the foundation of good health, CALMA's bedding store design in South Korea reminds how soothing sleep can be.
The retail store design is unlike many others, favoring dark black materials that cast more shadows than reflect light. As a store that's shielded from natural light, entering the interior is like being transported into a nighttime environment.
Playful fixtures in the store make reference to bedside lamps and product display pods recreate relaxing rooms for catching a bit of shut eye. Rather than telling, this store shows consumers the importance of a good night's sleep with an experience-focused interior. In terms of organization, the space is segmented into zones to that let pillows, beds, beauty and child sleep products tell a story.