Because I am a Girl, a non-profit organization dedicated to ending gender inequality and promoting women's rights, has issued a new social media challenge to the public.
The #LemonChallenge4Change is simple: participants must take a photo of themselves biting into a lemon (and the sour face that follows), post their photo or video online with the hashtag and, lastly, donate to the cause. Why lemons? Great question.
Abigail Brown, the senior media and public relations manager at Plan Canada, which is where the funds will be going, explains, “The campaign is a fun way to talk about a sour issue. Women around the world face barriers because of their gender and we want to raise awareness, have people take the challenge, and take it one step further by setting up a LemonAid Stand.”