Because is a new adult incontinence brand launched by former Silicon Valley executives Luca Gualco and Alex Suvacioglu. The pair wanted to tackle the often ignored and stigmatized bladder issue that affects half of women over 50. The company interviewed individuals from all walks of life living with adult incontinence and offers a tailored quiz to help consumers shop. Questions range from the amount of leakage to the time of day and offers curated product suggestions.
To offer the best product, Because uses a liner that is 35% more absorbent than competitors and is ultra-lightweight with superior protection against leakage or sagging. In addition, Because offers a plethora of sizes, to fit people who are very small, very big, and everything in between.
Image Credit: Because