Those attending Natural Products Expo East will have the chance to see the debut of a new brand called BeBOLD, which makes refrigerated energy bars that appeal to health-conscious consumers, as they are prepared without additives or preservatives.
The nourishing and wholesome bars are made with just a few simple ingredients, including almond butter or peanut butter, plus oats, dairy-free chocolate chips, wildflower honey, chia seeds, brazil nuts, walnuts and a touch of dark maple syrup for sweetness. BeBOLD founder Stacy Madison highlights that "There are no added powders or thickeners to keep them together, which is why it's important that the energy bars are kept in the fridge or freezer to preserve their freshness.
What's Driving This Trend
- Refrigerated Nutrition Bars
- Innovative nutrition bars that appeal to health-conscious consumers by being free from additives and preservatives and stored in the fridge or freezer to preserve their freshness.
- Simplicity-based Food Products
- Food brands following a minimalist approach to create their products with few and simple ingredients that resonate well with consumers looking for healthier alternatives.
- Preservative-free Snacks
- Snacks that are made with natural ingredients and prepared without additives to appeal to consumers who are looking for healthy and convenient snack options without any preservatives.
Who This Affects Most
- Food & Beverage Industry
- The food and beverage industry can explore new product lines of simple and natural products to meet the growing demand from health-conscious consumers looking for natural and fresh food options.
- Fitness & Wellness Industry
- The fitness and wellness industry can align itself with brands like BeBOLD energy bars that cater to consumers looking for healthy and convenient snack options that fit their wellness goals.
- Retail & Grocery Industry
- The retail and grocery industry can leverage the trend of preservative-free snacks by offering more options for consumers who prefer fresh and natural products, while providing an opportunity for new brands to enter the market.
