'Beautiful Rights' is the name of a standout cosmetic company that produces a variety of lip products in names like 'Gloss Ceiling' and 'Pantsuit Pink,' which put a specific focus on women's rights issues.
The brand furthers its support of women's rights by giving 20% of all sales—not profits —to a women's rights or gender justice initiative of one's choosing. Some of the organizations that Beautiful Rights proudly supports includes: Planned Parenthood, the ACLU, MomsRising and EMILY's List.
Beautiful Rights is one of several beauty brands that are creating products for female empowerment. Other examples of this include L'Oreal's 'Women of Worth' box set and Hourglass Cosmetics' 'Girl Lip Stylo,' which comes in shades like Warrior, Liberator and Innovator.
Key Themes Behind This Trend
- Female Empowerment Cosmetics
- Creating cosmetics that specifically focus on women's rights issues presents a disruptive innovation opportunity in the beauty industry.
- Socially Conscious Beauty Brands
- Supporting women's rights organizations through sales revenue offers a disruptive innovation opportunity in the beauty industry.
- Empowering Lip Product Names
- Using empowering and politically-charged names for lip products presents a disruptive innovation opportunity in the beauty industry.
Where This Applies
- Beauty Industry
- The beauty industry has the potential to embrace and promote female empowerment through cosmetics.
- Social Impact Organizations
- Collaborating with beauty brands that support women's rights can provide a disruptive innovation opportunity for social impact organizations.
- Promotional Gift Box Sets
- Creating curated box sets with a social cause, like L'Oreal's 'Women of Worth' set, can disrupt the beauty industry by combining product promotion with social impact.
