California-based menswear label Beautiful Fül launched its new Spring/Summer 2014 lookbook and it will take you back in time through an iconic fashion period. Karla Ticas, based in Los Angeles, captured these gorgeous vintage images that look like screen captures from Grease the movie. David Gallardo created the monochromatic promo video and it adds to the greaser vibe of the new collection.
The Beautiful Fül menswear collection features sexy leather jackets, polka dot dress shirts, patterned blazers, stripes, floral print, plaid, denim and more! The collection’s look is so versatile, any man could pull off the look. Whether you want a simple look like a plain white tee and denim jeans, or dress up with a navy floral print shirt and dark pants, you’ll look great in these fashionable and functional garments.
Why This Trend Is Growing
- Retro Fashion
- Opportunity for brands to reimagine and modernize iconic fashion periods like the 60s.
- Versatile Menswear
- Demand for men's clothing that can be dressed up or down for different occasions.
- Monochromatic Promo Videos
- Use of monochromatic promotional videos to create a specific vibe and enhance brand image.
Industries Being Reshaped
- Fashion Retail
- Potential for retailers to offer retro-inspired collections that appeal to a wide range of customers.
- Menswear
- Manufacturers and designers can explore versatile clothing options for men that combine style and functionality.
- Marketing and Advertising
- Opportunities for agencies to create visually striking monochromatic promotional videos for brands.
