The world is an incredibly beautiful place full of wonder and exciting animals and nature channel Eden is set to explore this with their latest season 'Beauties and the Beasties'. Each week the channel will focus on creepy, dangerous, beautiful and cute animals with a series of documentaries and programmes shown each night.
As part of the season they have launched an exciting Facebook application that lets people create their own trailer that features their own friends which they can then share!
Implications - The Facebook application is a good technique of using social media to spread the word about a brand's latest endeavor. With each trailer made and shared, the campaign is exposed to more and more people to create a viral effect.