The world is an incredibly beautiful place full of wonder and exciting animals and nature channel Eden is set to explore this with their latest season 'Beauties and the Beasties'. Each week the channel will focus on creepy, dangerous, beautiful and cute animals with a series of documentaries and programmes shown each night.
As part of the season they have launched an exciting Facebook application that lets people create their own trailer that features their own friends which they can then share!
Implications - The Facebook application is a good technique of using social media to spread the word about a brand's latest endeavor. With each trailer made and shared, the campaign is exposed to more and more people to create a viral effect.
Key Themes Behind This Trend
- Nature-inspired TV Shows
- Opportunity for businesses to create and sponsor TV shows that highlight the beauty and wonder of nature, while promoting products and services.
- Personalized Social Media Campaigns
- Opportunity for brands to create interactive social media campaigns that allow users to engage with their brand and create personalized content to share with their network.
- Wildlife Photography
- Opportunity for photographers to capture and sell stunning photographs of wildlife, as interest in nature and wildlife continues to grow.
Where This Applies
- TV Broadcasting
- Opportunity for TV channels and production companies to create nature-inspired TV shows and documentaries, while attracting sponsorships from businesses in related industries.
- Social Media Marketing
- Opportunity for marketing agencies to create personalized and interactive social media campaigns for brands, using tools such as the Facebook application featured in Eden's 'Beauties and the Beasties' show.
- Photography
- Opportunity for photographers to specialize in wildlife photography and sell their prints to consumers and businesses who are interested in nature and wildlife.
