The Beaujolais Nouveau wine designed by the creative agency 'Shumi Love Design' offers a vibrant aesthetic that suits the occasion.
In France, Beaujolais Nouveau is a popular type of wine that has its own day that is rife with advertising in November, where people attend festivals with music and fireworks to celebrate the release of the wine. The packaging of this particular wine was designed to reflect the festivities that go along with it, featuring bright watercolor florals that give the wine a "light, blissful taste of life." The rest of the wine is simply branded, with a white backdrop and a playful font.
This branding manages to reflect the celebrations that go along with this type of wine in a way that is artistic and creative.